Saturday 10 December 2011

Honey (title sequence)


Watch up to 3:20

I have also chosen this title sequence ,which is also a dance genre that is very similar to our title sequence hybrid genre idea. This is the second movie I researched into and I found that there are similar elements in this dance movie that I would like to transfer to (Change the beat).

The codes and conventions of this titles sequence is as follows:

-The characters are introduced in the sequence through the titles and how they act;showing their character type. The characters are shown as lively characters at a club having fun dancing.The main characters are shown with their names beside them with a close-up on them.They make it clear who the main characters are because they camera is constantly monitoring their movements,whilst capturing the background scenery.The lead dancers are females dancing but not competitively just for fun.Although this is shown the female rival seems to be jealous.The camera is focused movements to keep the audience excited .

-The film titles are shown in a bold ,blue, and bright font.on the dancing.The titles are incorporate a sort of club style,fun and exciting vibe to the sequence.The titles appear every few seconds with lights glowing on each letter.In my opinion this looks like disco lights bouncing and shining on to shiny dance floors representing energy.The title font are shaped in a smooth and curved way representing movement.

-The order of the titles in this sequence go from studio name to the film name then to the most important characters and finally the crew members then editor,director and the last title is the producer.This is a reasonable order which can be used in (Change the beat) ,however the font will be smaller and a different colour.The typography of the film name is bold,strong looking with a silver and a red boarder.The silver represents the success they will battle for and the red the danger/risk they are taking to win the competition.The title represents movement and the strength that the dancers have got and put in to dance.The silver and the red combined together represent some sort of energy.This type of title could be Incorporated into (Change the Beat) because I would like to portray energy and excitement through the typography.

-The indication of the location is shown through the establishment shot at the beginning of the scene then a high angle above the club then a zoom in straight into the club.There are long shots of people dancing and wide shots showing the background. In the background a people are shown buying drinks and dancing.The location seems like the suburbs however the club seems to be located near the city.This type of location is also a good idea because of the vibe the city and club life creates.There is an open space that can be used for dancers,however the setting would not be suitable for (Change the beat).

-The indication of the period is recognizable,their costumes,the language and action suggests the time period the movie is set in. This is very important and needs to be shown because the audience needs to be aware.In this case this film is seems like 21st century /modern type of movie .This will be something that I think will be conveyed in (Change the Beat)title sequence.

-The information regarding the mood and tone has been shown through the language,action and the dancing.The costumes portray the mood of the dancers and the tone is set through the music.The tone the mood is one code/convention that I think should be implemented into our title sequence.

-In the sequence the theme tune is ,up-beat and fun which is what the title sequence is trying to convey.This is one element of the title sequence I feel has to be included in a dance type of film because the theme music , will give some sort of edge and excitement to the sequence.This theme music will also introduce the type of music that will be played within the movie.This is kind of setting/preparing the audience for the movie.

-The genre of the movie is shown through the cinematography,which is vital information for the audience because without knowing the genre the audience may be confused as to what they about to watch because the ambiguous title sequence. The genre is a significant part of the sequence,this needs to be shown or expressed through any title sequence,therefore I will make sure it is shown in (Change the Beat).

-Our group will consider including an enigma,just so the audience can ask questions For example(what is going on?why is this happen?who is in this group?) This title sequence creates some sort of enigma because they want viewers to wonder why and want to discover what is actually going on by watching the film. Setting an enigma up for the audience will be needed in our title sequence because it need a bit of ambiguity in order to interest the audience to watch further.

-The patterns and types of editing are echoed in this film,but only when it comes to the dancing. The patterns and the types of editing used may be considered ,but on the other hand it may not be extremely as important as the other code and conventions shown (Honey) dance film.

-The mise-en-scene is the most significant element of the title sequence because it is what will be echoed in the film.From this sequence the mise-en-scene is shown,which gives the audience a sense of what is going to be shown in the film.In the scene one of the props shown is a video camera,this will not be used in (Change the beat) title sequence because the sequence will lack a good quality.