Friday 16 December 2011

Audience and Institutions

Aims:
To be able to indicatehow film distribution works.
To be able to understand the difference between the Us&Uk film systems.

Keywords:Producers,distributors,exhibitor,Studio

What is the purpose of a film distributor?
-Promote/advertise
-Franchise
-Synergy
-Advertising company
-Delivers films to audience
-Cinema
-Test the film
-Priemere
-Home release DvD's
-Marketing

A film distributor is the link between the producer and the exhibitors(the cinema chains,T.v.networks;their aim is to get as many people as possible to see the film.
-The distributor markets the film and develops an appriopriate advertising campaign.
-To market sucessfully the distributor has to target the appriopriate audience.
-This can be easy if there is a star,but harder in the case of low-budget independent films.