The target audience research sheets questionnaires above, were given to an audience aged between 15-25,a group we had chosen to target.The questions were based on the type of film genre liked and why.Overall the most popular genre chosen was dance,whilst thriller,horror, sci-fi and romance were picked the least.The target audience questionnaire gave our group an idea of who might be interested in the dance genre chosen for our title sequence.Once we knew our target audience,we were able to research into film genres of that particular age group and found that dance was a popular genre,which we thought could incorporate a lot of contemporary ideas,that could help make our "Change the Beat" title sequence appeal to our audience.The feedback showed that people enjoyed watching upbeat movies with an urban vibe and a storyline in which the audience could relate to.The dance element of the film was a way of showing how young people express themselves nowadays,suggesting and encouraging people to experience and enjoy the opportunities of life;a message that is portrayed in the sequence.
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